Author: Gavin Heaton

The Importance of Being Informal

For the last (almost 10 years), a group of marketing and social media enthusiasts have been meeting for coffee. We arrive around 8am each Friday at Sydney’s Single O cafe in Surry Hills for coffee and conversation. Some of us work in social or digital media as a profession. Some of us are involved as part of an interest. And a few are only in it for the coffee. Over the years, we have seen regulars become friends. There have been weddings and children. There have been breakups and tragedies, visitors and ring-ins. And it has been the most...

Read More

Why Serious Marketers Aren’t Taking Snapchat Seriously, Yet

In my first “official” marketing job, I dealt a lot with branding. And print. We did brochures and collateral. There were events to host, conferences to attend and exhibition booths to use for conversion. And there was this largely irrelevant thing called “the website”. But I had an inkling that there might be something to this internet lark, so I kept at it. I created campaigns that would start with an envelope delivered to a desk, would follow it up with an email message, exclusive code, some marketing information and an invitation to an exclusive event. Then the event...

Read More

Wordfence Launches Cyber Attack Activity Report

No matter whether you run a personal blog or a professional website, you will find yourself at some stage, the victim of a cyber attack. These cyber attacks, often referred to incorrectly in the mainstream media as “hacking” can take a variety of forms including: DDOS – distributed denial of service attacks engage networks of computers to bombard your server with requests Brute force attacks – where the attacker attempts to guess your login details usually using an automated system that can send hundreds if not thousands of requests very quickly Malware / spyware – where a piece of...

Read More

Sleeping Giants Take on Fake News and Brands – Is Your Brand Ready?

We have all heard about the vast network of fake news sites that spread disinformation during the recent US Presidential Campaign. These sites use the same clickbait strategies that propelled sites like Upworthy to the top of the digital media scrapheap – inflammatory headlines, sensationalist stories and catchy hooks that tempt you to click just once more. What Upworthy’s content strategy revealed was a unique combination of skilled teams, data and insights would help the organisation create content that was “viral ready”. As Joseph Lichterman explained in this Nieman Lab article: Using the user data it’s collected, Upworthy found...

Read More

Mapping the Internet – 1973 to Now

Believe it or not, there was a time that the Internet was knowable. There were defined limits. Connections. Points of reference. When going through some of his father’s papers, David Newbury, lead developer with Carnegie Museum of Art, found a map of the Internet from 1973. Back then, it wasn’t even called “the internet” (with or without a capital “I”). Going through old papers my dad gave me, I found his map of the internet as of May 1973. The entire internet. pic.twitter.com/0krvYoRGav — David Newbury (@workergnome) December 10, 2016 Fast forward forty-odd years and the online landscape has...

Read More