Author: Gavin Heaton

Be Curious and Have a Point of View

In this always-connected, digital world, I often see and hear things that I agree with. Or disagree with. Some of this is deep content – articles or videos that take time to engage with. But some of the content is simple, cursory, scrollable. I can look at it and move on with barely a moment’s regard. The thing is, however, that I HAVE had a regard. Almost everything that I see elicits a decision response in my head. I am forever making judgement calls about every single piece of content that passes by. And not just online. The same...

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Southern Rail UK Breathes Life Back into Social Media

Topics of conversation have become depressingly heavy across most social media channels. What with Brexit, Trumpmania, Climate Change and a general sense of dystopia pervading Twitter and Facebook, not even the #inspiration hashtag of Instagram can compete. Years ago, when I worked on digital and promotional strategy for McDonald’s, we’d constantly return to the simple premise – what would it take to “surprise and delight” our customers? We would put this at the heart of each and every promotion. From the surprise and delight, we’d then move onto “play”. We’d ask more simple questions: How do we create or...

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Buzz Aldrin Gives No F***s

When you’ve been beyond Earth’s orbit, I expect you have a different view of the world, it’s people and it’s leaders. And as someone who has “the right stuff”, Buzz Aldrin, certainly can lay claim to having firm views and a sharp ability to analyse the data laid out before him. Here he is providing Marcel Marceau level commentary on a speech by Donald Trump. It seems he has no poker face – and doesn’t care who knows it. Buzz Aldrin is all of us. pic.twitter.com/dCqawfOOsY — shauna (@goldengateblond) July 3,...

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Snapchat Ghost Mode – and how to protect your child from snap stalkers

Technology shifts and changes so quickly that it can be hard to keep up. Almost every day there are updates to your computers, “patches” to fix software, improvements to the apps on your phone and more. If you are like me, you’ll have automatic updates on so that these changes take place in the background – often overnight – so that when you turn on your device for the day – voila! – new improvements at your fingertips. But not all updates are created equally – or with your best interests in mind. A recent Snapchat upgrade added a...

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If You Can Only Try

Living, as we do, in a time of rapid change. Of transformation and uncertainty. It can be difficult to see what our long term future holds. You can see it in the words we use to describe our lives. These words are flat. Uninspired. Transactional. We have entire governments swept to power on the back of the laziest of phrases and political slogans masquerading as thought-through policy agendas. But we have not arrived in this desolate landscape randomly. It is the end-result of a thousand micro choices that consolidate our misery. It is as if we have abdicated our...

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