Digital strategy for the world we live in

The Marketing Therapist

The Marketing Therapist

Nov 7, 2018

It’s interesting when I think back on it. Years before I became an all-in marketer I worked in publishing. I honed my craft (and it felt very much like a craft), learned about as many aspects of the industry as possible and revelled in the thought that I was part of a profession that reached back centuries. Of course, one of the things that I did was to...

Why Design Matters

Why Design Matters

Jul 30, 2018

I have always loved colour and type. Even when I worked as an editor – where my focus was words – I was particularly interested in the way that design, typography, words and imagery could combine to create an amazing emotional and intellectual response. Some of my interest here was intuitive, and some was studied. I worked to understand layout. I...

Join Us for #CoffeeMornings in #Singapore this Friday

Join Us for #CoffeeMornings in #Singapore this Friday

May 13, 2018

Update: it seems the very first #coffeemornings in #singapore has outgrown itself. We’ll now be at Pickleville, 140 Robinson Road – Level 4. For over 10 years now, we have been hosting a meeting of various strategy, digital, social media, innovation and tech types each Friday morning in Sydney’s Surry Hills. We have seen the rise and...

Surprise and Delight: Sometimes Advertising Wins

I have to admit that most advertising bores me. It’s like watching a brochure being made. You know the point that is being made, understand the style and brand consistency, and wait for the call to action. Now I also know how difficult it is to take a brief, design creative work to deliver against that brief and get the client to approve it (or more...

Putting the Tech into SexTech

Putting the Tech into SexTech

May 3, 2018

“The condom was probably invented by a middle-aged man sitting in a well lit room.” From pinpoint accurate insights, hackathons can deliver amazing products. And this was never more evident than in the recent SexTech Hackathon held in Sydney by FutureOfSex.org. Now, the “future of sex” is likely to raise an eyebrow or two, but we know that the sex industry...