For the last (almost 10 years), a group of marketing and social media enthusiasts have been meeting for coffee. We arrive around 8am each Friday at Sydney’s Single O cafe in Surry Hills for coffee and conversation. Some of us work in social or digital media as a profession. Some of us are involved as part of an interest. And a few are only in it for the coffee.

Over the years, we have seen regulars become friends. There have been weddings and children. There have been breakups and tragedies, visitors and ring-ins. And it has been the most brilliant way to spend a Friday morning ever conceived.

Last week, John Kerrison could not make it to Surry Hills but he beamed in via Facebook Live. Here’s what he had to say (and why he’ll be back more regularly).