I can remember advertising for new employees a few years back and being overwhelmed by the number of resumes that would be delivered. We had one job opening and there would be hundreds of applications. It was daunting and depressing. Somewhere in that massive pile of paper was my next team member. I just didn’t know where.

The profiles that stood out from the crowd were few and far between. If I asked for a cover letter I expected a cover letter. If I asked for examples of your work, then I expected to see them. Most of all, I expected that you would do your homework on my company. The vast majority of profiles simply did not cover the fundamentals.

These days it is both easier and harder to find good recruits. Sure LinkedIn makes it easy to discover great people – but for every amazing person out there, there’s a plethora of self-entitled, self-aggrandising idiots that you’d be crazy to employ. Or would you.

Here’s a trick.

Call up your LinkedIn profile.

Read it out aloud.

Now have a friend read it to you like they are standing on a stage, “living the moment”.

If you don’t burst out laughing, you’re on the money.