In the world of social media and content marketing, we talk about the “Three Bs” of content. You can either:

  • Buy – pay for the creation of content
  • Build – make content yourself
  • Borrow – share the great work of other

And around this time of year, we start seeing blog posts, articles and presentations on the trends for the year ahead. And while I have my own ideas about what is coming and whether (any of it) is important, my former SAP colleague, Natascha Thomson has put together a quick-to-read presentation on the 2015 trends which I thought I’d borrow. Since leaving SAP, Natascha has been running her MarketingXLerator consultancy from San Francisco’s Bay Area. You can contact her via her website.