Each quarter, Firebrand host a lunch time seminar for the Sydney marketing community. This quarter, hosted by Adobe, I presented on the topic of digital disruption – and how marketers and innovators can apply the principles of the lean startup to transform their businesses.

We covered the three things you’ll need to pay attention to in order to build your business:

  • Marketing innovation: How to think and act like a marketing-led startup to innovate your way to profitability
  • Metrics: The key metrics that give you insight, focus, and control
  • Momentum: How focused action yields data and drives outcomes

You can: