Let me start with a confession.
Many years ago – a time lost in the mists – my first job was as an accountant. Actually, it was as a “trainee accountant” – I studied at night at worked by day. It was a hard slog – and it wasn’t a job that I loved. Eventually I ditched that work/study combo for the much more lucrative opportunity to make theatre and write under the auspices of a degree in the Arts (ahem). But I have always had a grudging affinity with accountants.
But I will be honest – it’s a conservative profession. So when it comes to social media and branding, accounting and accounting-related professions are behind the 8-ball. After all, we trust them with our money, our taxes and what we would consider our financial future – so we rightly expect a degree of decorum. Risk aversion. Security.
So when accounting software business, MYOB comes out with a sassy promo like this, you have to sit up and take notice.
What do you think? Are you loving your job this much?