It’s that time of year when Mary Meeker releases her internet trends report. It’s the one that melts the internet.
Now, I will leave you to your own devices to go through the 164 slides in your own time. There is plenty to read, review and digest. But I’d also encourage you to look at a redesigned (and re-imagined) version of Mary Meeker’s slides. After all, in 2012, Mary Meeker encouraged us to think of one of the core trends as “re-imagining everything”.
But before you immerse yourself in “trends” … take a moment to reflect on the last 12 months in your business or organisation:
- What mattered in mid 2013?
- What matters now?
- What are you measuring?
- Why are these things important?
Understanding your own Three Whats and a Why can help you determine which trends are worth your attention, and which are just noise. Choose your signals wisely.