Given that I have the lung capacity of a goldfish, this video of “freediver” Guillaume Nery, strikes fear into my heart.
Here he is diving into Dean’s Blue Hole in the Bahamas. Watch in awe.
And when you’ve finished, click on through to the Vimeo site and review the comments. One of the commenters explains that as the bottom is 663ft down, Guillaume is nowhere near the bottom. But the narrative, the frame and our own interpretation makes us believe that he did reach the dark, lonely depths.
So as you are planning your next campaign, storyboard or blog post, think about the story you’ll tell. Think about the depths that you want to trawl. And then take a deep breath and take us with you in your free fall.