Gut Feel Wins Out – 50 Planners to Watch in 2014

When we have a question, we search the web with Google. When we want to get or share an opinion, we turn to Twitter. And when we want to learn or share, we read blogs, take a Skillshare class or watch a YouTube video.

There is no doubt that a great deal of our contemporary experiences are mediated by technology. And as the torrent of content crashes through our various streams, from email to RSS, search to social, we unwittingly give over to algorithms, analytics and charts. It’s easy. Reliable. A matter of fact.

But there is a tyranny in data that we have not yet come to grips with. There are subtleties in creativity and nuance in piecing together the strands of commonality that can be woven together to create new stories or imagined futures. We are so overwhelmed that we have fallen back on data, facts and information – not as the only source of truth, but as the most convenient. As a result, we miss that emotional twang that reminds us that amongst the raging sea of ideas, executions, plans and analyses – there are real people at either end of the things that we produce.

One of the antidotes to this is to embrace the power of subjectivity.

Now, I am not advocating wild “feelpinions” – which are always laden with prejudice and politics. But what if we were, in fact, to respect a body of work, an individual’s expertise and their peers’ recommendations? No, I’m not making a comment on the volatile nature of contemporary Australian politics. I’m tipping my hat to the hand picked list of 50 planners to watch in 2014 compiled by Julian Cole and Liane Siebenhaar. In their own words:

Rather than rating blog views, Twitter followers or other unreliable performance indicators, we picked people who produce interesting content and innovations. People we’d like to have a coffee and hangout with. The people we think we can learn from in 2014.

And that’s a good enough recommendation for me.

Read previous post:
EloquaChart
The Buyer’s Journey Takes the Long Road

A marketer’s job would be so much easier of customers followed a set path. In fact, if buyers could fit...

Close