Australian Social Media Users–Distracted by Distraction

No matter whether we are at home, work, attending a social event or even in the car, social media is increasingly an integrated part of our lives. And while social media is being used by brands to engage their customers, the vast majority of people use social media outside of their professional lives – it seems that social media still has some way to go in the lives of Australian business professionals. This infographic created by innovative survey app AskU reveals some of the emerging behaviours of Australian social media users.

Interestingly:

  • 72% of people use social media daily
  • Over 80% of regular social media users use social media for pleasure (not work)
  • And 88% of people know someone who “overshares” on social media.

Does this sound like you?

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