Ash Donaldson – Predicting Irrational Decisions

I don’t know about you, but I am completely logical. Focused. Directed. I am completely in charge of my own decisions and behaviour.

Or so I thought.

A couple of weeks ago, I caught up with Ash Donaldson, caffeine aficionado and behavioural design guru. We got talking about mobile app design and human behaviour and within seconds, my head was swimming. He was connecting dots that once swirled around my head like stars in the night sky. With a few quick examples, he explained how – through design – we can predict someone’s decisions.

And if you are interested in understanding how this might work in practice, take a look at Ash’s webinar on Slideshare. It’s 10 minutes that may just change the way you plan your marketing. And it may just change the way you think about your own choices that you think you make.

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