Some organisations are well ahead of the digital innovation curve – and are maturing their digital business practices. Others, however, are in the early stages, feeling their way, gathering information and trying to figure out just HOW digital can be part of their businesses.

If you (or your organisation) are in the early stages, it sometimes helps to learn from others. It can help expand your thinking, validate your approach and provide justification to your senior executives. So I thought I’d share a few case studies that you might find useful. If there are studies that I have missed, leave a note and a link in the comments below! Note: some of these are premium content.

Name Category Year Topic/Focus
Tough Mudder Events 2013 Facebook, Brand building, Community building
Various (Hotels) Travel 2013 Integrated marketing, Twitter, Facebook
US Navy Defence / Government 2013 Communications
ASOS Retail 2013 Sales, Community engagement
Queensland Police Service Government / Services 2010 Disaster management
Evalueserve Market Research 2011 Brand building, lead generation
UK Marketing Lounge Jobs board 2012 LinkedIn
Whole Foods Retail 2010 Awareness, community building
Social Media Week Conferences 2012 Community building
Volkswagen Automotive 2011 Awareness, LinkedIn
H&M Retail 2012 Content marketing, Search
Dollar Shave Club Retail 2012 Video, Content marketing, New product launch
Ford Fiestagram Automotive 2012 New product launch, Instagram
SmartPak Equine Retail 2012 Email, Marketing automation
Five Years in the Cloud with Workday HR 2013 Cloud, Human capital management
DocuSign eSignature transactions 2012 Marketing automation, Demand generation

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