Social Recommendation in Action

I like marketing and branding, but I have always been more interested in action. In movement. In change. And how we make decisions in a digitally connected world.

I like seeing the way that words, image (and sometimes) music, can set a ball rolling.

And this is precisely why social media is fascinating. Take today for example. I had been thinking recently about my lack of exercise and had been looking for a way to break my own personal deadlock. A random tweet on the subject resulted in a relatively quick outcome – I went from thinking about fitness and a solution like the Nike Fuel Band to the purchase of a Jawbone Up in hours.

How did this happen? Take a look at the Storify below to see.

Now tell me, do you make decisions this way? Are brands listening in? Do you think they care? They should.


  1. George says:

    It’s hard not to love what the digital world has done for everything from branding to social communications. Great blog here! Keep up the good work

  2. Nice post Gavin. I always look for recommendations for new products or services and I increasingly get that info from people on social media. Either through conversation or just observing. I am also influenced by how a company responds (or doesn’t) when I contact them on twitter. Just their acknowledgement of my comment can be enough to keep me as a customer, it shows they care.

    • Gavin Heaton says:

      It’s hard to believe that we are so easily impressed … but this is exactly what many large enterprises don’t yet understand. A simple acknowledgement can take moments but add untold value to a relationship!

Read previous post:
The sunset factory
Clearing the Marketing Cloud Fog – Adobe Completes Neolane Acquisition

When I began researching the marketing automation market late last year, it seemed like a crowded market. It seemed clear...