Social Recommendation in Action

I like marketing and branding, but I have always been more interested in action. In movement. In change. And how we make decisions in a digitally connected world.

I like seeing the way that words, image (and sometimes) music, can set a ball rolling.

And this is precisely why social media is fascinating. Take today for example. I had been thinking recently about my lack of exercise and had been looking for a way to break my own personal deadlock. A random tweet on the subject resulted in a relatively quick outcome – I went from thinking about fitness and a solution like the Nike Fuel Band to the purchase of a Jawbone Up in hours.

How did this happen? Take a look at the Storify below to see.

Now tell me, do you make decisions this way? Are brands listening in? Do you think they care? They should.


  1. It’s hard not to love what the digital world has done for everything from branding to social communications. Great blog here! Keep up the good work

  2. Nice post Gavin. I always look for recommendations for new products or services and I increasingly get that info from people on social media. Either through conversation or just observing. I am also influenced by how a company responds (or doesn’t) when I contact them on twitter. Just their acknowledgement of my comment can be enough to keep me as a customer, it shows they care.

    • Gavin Heaton says:

      It’s hard to believe that we are so easily impressed … but this is exactly what many large enterprises don’t yet understand. A simple acknowledgement can take moments but add untold value to a relationship!

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