I like marketing and branding, but I have always been more interested in action. In movement. In change. And how we make decisions in a digitally connected world.
I like seeing the way that words, image (and sometimes) music, can set a ball rolling.
And this is precisely why social media is fascinating. Take today for example. I had been thinking recently about my lack of exercise and had been looking for a way to break my own personal deadlock. A random tweet on the subject resulted in a relatively quick outcome – I went from thinking about fitness and a solution like the Nike Fuel Band to the purchase of a Jawbone Up in hours.
How did this happen? Take a look at the Storify below to see.
Now tell me, do you make decisions this way? Are brands listening in? Do you think they care? They should.