For a long time I have been a fan of the concept of “play”. It brings a great deal of creativity into what can often be a very serious approach to business. In fact, I used PLAY as a metaphor for brand engagement, precisely to provide a creative nuance not only to “kids marketing” but to what we now call social media marketing.

But how can we take this further? How do we bring this sense of play and creativity into all aspects of our lives?

Leslie Bradshaw suggests going back to the beginning – to our childhood. It’s about using the lessons of our childhood to unleash our creativity and find balance in our work and life. Now, I am off to feed my inner child. Enjoy.