Adobe Symposium Sydney – Sets the Eagles Amongst the Clouds

Over the last few years, Adobe has been quietly acquiring companies, building and extending their enterprise focused suite of products and – to some surprise – integrating and consolidating their marketing software into a powerful “marketing cloud”.

At today’s digital marketing symposium, Adobe showcased much of this hard work – with products that are focused around their four pillars:

  • Listen
  • Predict
  • Assemble
  • Deliver

They have done the hard work of consolidating the various platforms into a cohesive and comprehensive offering built around marketing roles and functions. But of course, recent acquisitions like marketing automation platform Neolane takes all this to a new level. I fully expect to see a new pillar – “automate” – being added to the pillars in the next 12-18 months.

I will look to take a deeper dive into each of the aspects of the marketing cloud, but this Storify captures the events of the conference – from presentations to case studies and demos. I even tried out Vine as a way of capturing some of the demos.

But one thing is clear in amongst all the hype of the day and the power of the presentations – Adobe’s marketing cloud takes enterprise software to a new UI level. And the promise of the integrated offerings will have traditional marketers wanting to go digital and digital marketers needing to know more about traditional approaches.


  1. wah! exactly the same as Singapore should been just reading your blog post instead of going to #adobesymp #singapore!

    • Gavin Heaton says:

      Yes, that’s the way roadshows happen. Though it sounds like there were some good local case studies!

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