Stéfan via CompfightPredicting the future is incredibly difficult. Ask any psychic. Or marketer. We don’t need research to tell us that the world is changing, or that the future will be different from the past. The challenge is magnified not only by the amount of change that we are seeing in almost every industry, but by the rate at which those changes are taking place.
Futurist, Tim Longhurst says to predict five years into the future you need to look back ten.
Is it any wonder that younger generations entering the workforce are finding it hard to plot their future careers?
As it turns out, I don’t think this problem has changed that much. Marketing was my fourth or fifth career, and I fell into it by accident. But even within the broad field of marketing, I have rarely held a role with a fixed job description. There have always been large grey areas in which I operated most effectively – whether as an incubator of new business units, a strategist, marketing director.
The thing is – I don’t think my career path with its twists and turns is all that different than others. But tell me. Did the job you’re in exist when you were studying?