Digital strategy for the world we live in

A Date with Lindsay Lohan. Or How Celebrity Adds Punch to Your Brand

A Date with Lindsay Lohan. Or How Celebrity Adds Punch to Your Brand

May 26, 2013

If there is one thing I love, its when people are publicly honest. Or self-deprecatingly honest. Or self-deprecatingly honest in public. But I love this even more when the person at the centre of the confession is famous. Or hyper-famous, like Lindsay Lohan.

So, imagine that you are the brand manager for eHarmony, the dating site, and you notice that your social media mentions are going through the roof. What could it be? A crisis? A catastrophe? Another cat picture?

Maybe it’s a parody by Funny or Die. Featuring Lindsay Lohan.