We often (still) hear stories of businesses and individuals fearing social media. And if you listen closely to what is being said, you will hear the fear. You will hear anxiety.

And when you hear about those folks who brave social media – who push the envelope within their organisation, you will hear them talk about managing risk. Engaging stakeholders. Dealing with the randomness.

But this great TED Talk by Amanda Palmer reveals a new way of thinking about this.

What if, rather than managing risk, we were to think about “gaining trust”. What would that mean for the way we approach our customers, audiences, stakeholders and employees?

And how would it change what we do.

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