Hands-on Guide to Social Media Channel Selection

I have always been a fan of the CMO.com guide to channel selection. Each year for the last few years, the CMO.com folks have put together a handy guide that explains exactly how each of the main social media channels can be best used.

This year, rather than producing an infographic (as in previous years), the guide has become interactive.

You simply select a social network and mouse over the various good, ok and bad options to learn more about how they can be used effectively.

CMO-landscape2013

Unfortunately, the guide only covers Facebook, Google+, Twitter, Pinterest, LinkedIn and YouTube. Which is a shame, as marketers seeking to put their content to work are likely to find niche social networks will deliver more bang for the buck. However, if you just want to validate your tactics and share that with your boss, this hands-on guide to social media channel selection may be just what you need to share internally.

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