What is creativity? How do we link it to business – and how do we make a business OUT of that creative impulse? These are all questions that link the five must-read posts from last week. And interestingly, at least for me, the answer is not what you’d expect.
- When Google decided to shut down its Reader product, it sent shockwaves through its community of influencers. So when it came time to launch Evernote competitor, Keep, Om Malik decided it may not be worth the investment. Great article reminding us all that a “Free” product always comes with a cost.
- Do you feel that you have the tools, skills and capability to be innovative at work? Do you have permission? If you answered “no”, Glenn Llopis says you are not alone.
- There is no doubt that both internal and external forces are bringing CIOs and CMOs together. But how do we recalibrate our businesses? Dion Hinchcliffe looks at the new reality.
- Jonathan Crossfield takes a deep dive into marketing statistics and infographics. What does he find? Confusion.
- When Bill Bernbach resigned from Grey Advertising to start DDB, he not only left behind a legacy (and created a new one). He left a letter exhorting his colleagues to creative greatness. Read his blistering resignation/challenge at Neil Perkin’s blog.