There’s plenty of hype around startups – and around the founders of those startups. We buy books (books, really? Yes!) written by startup entrepreneurs, attend talks, download podcasts and go to conferences. Sometimes it can feel like meeting a rockstar rather than a business person.
But for every startup, there are countless others, often behind the scenes, who have helped drive those startup successes and the failures that they are built on.
This great presentation by Yevgeniy Brikman is the view from the front row. It talks about the nitty gritty of startups. It’s not the big ideas or the grand plans. It’s the stuff that makes the business tick. And it makes you think … what’s in your startup DNA – and how deep does that go.