I’m just a little bit in love with a great presentation by Martin Weigel.

I didn’t want to get in the way between you and this presentation – but it’s important to remember that there is a huge perception gap between what WE think consumers want, and what they EXPECT from us. It’s not even that we have to CLOSE the gap – just acknowledge it is there. Then we can get to work on truly inspirational customer experiences.

I'll Give You All I Can... Brandon Warren via Compfight