I’m overwhelmed by the sheer number of trend announcements and insights for 2013 that are circulating the web at the moment. It seems that we have an abundance of opinion yet live in the desert of insight.

Almost everyone says the same thing in a different way. Or with a quirky direction. Almost always there is an angle that reflects positively on the writer’s own work or business.

Now, there is nothing wrong with all this. In fact, I am working on my own trends document which I am sure you will gasp and coo about. But it’s not trends that we are talking about really. It’s marketing. We are spruiking our opinions based on an understanding of our markets and our business ecosystems.

It’s not rocket science (unless you are writing about trends in space exploration) but it is hard work. It requires effort, time to think and an ability to articulate a point of view.

And while there are many shifts and changes in our business landscape on their way. There is one that is paramount. I’m fricken Michaelangelo.

We all have opinions and share them for the “5 likes” that they are worth. Just watch this video from College Humor and you will observe all the trends that are taking place in front of our very eyes. Scary but true.