Who Really Uses Facebook?

When you think of Facebook, the scale can be confronting:

  • 1 billion members
  • 45% of the North American population
  • 42% of Oceania
  • 35% of South America
  • 270 million members in Asia

But who really uses Facebook? What do they look like? How would you characterize them?

The clever folks from Soap Creative have done us all a service by providing this neat snapshot of the 36 Faces of Facebook. See which one you are. And see if you can see your grandmother too.


  1. In my experience, one of the most challenging job for me is getting as many Facebook likes as possible. There have been a lot of competitors on Facebook that has already gained a lot of likes and those people already trusted the product/brand.

  2. 70% of the companies and 90% of the people will use Facebook for maintaining the network.

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