Report – CMOs: Time to Re-Cast the Marketing Funnel

It is often said that companies only have two functions – marketing and innovation. Despite this, most corporate marketing practices are based on century old theories and frameworks that no longer adequately accommodate the complexities faced by today's CMO. Rather than the inside-out view offered by the traditional marketing funnel, marketers need to develop a view of the customer journey that takes into account the challenges and opportunities presented by digital and social technologies.

To be released tomorrow this "big picture" report provides an outside-in view of the “connected customer” and key stages in next generation customer experience. The report provides a vital framework for marketing leaders seeking to move from a transactional relationship with their customers to one based on what I am calling the “5 Ds of Customer Engagement”.

But wait! There’s more!

You can go beyond the report and join me for a webinar on this topic to understand:

1. Six trends driving change in digital marketing
2. How the 5 Ds of customer engagement reflect the new realities in customer engagement and marketing
3. Key recommendations for marketers seeking strategic approaches rather than simply digitizing "business as usual"

And the best thing to remember about a webinar is that they are recorded. If you can’t join live, register and watch in your own time and tweet me with any questions.

Comments

  1. good post

Trackbacks

  1. [...] post: Report – CMOs: Time to Re-Cast the Marketing Funnel ← Steps to Implement Rel=Author to Personalize Your Content in Search The Marketing [...]

Read previous post:
A Palpable Dis-Ease – Graham Brown’s Mobile Youth

(Graham Brown) The Mobile Youth: Voices of the mobile generation from Graham Brown (mobileYouth) We don’t have to look far...

Close