Five Must-Read Posts from Last Week

5MustReads Each week I seek out articles that indicate a shift in something – cultural thinking, consumer behaviour, strategy, communications, work practices … anything that opens the door to the unexpected.

It’s easy to find information that confirms what we already think or know, but it’s better to not only push the envelope of our own experience – we should seek to read unaddressed letters from the future of others.

  1. I’m talking to you! The Future Belongs to the Curious – a great, brief introduction to Skillshare and why it’s meeting the changing way that we learn. Not a new article but new to me via Natalie Swainston.
  2. What are the shifting forces in (digital) culture? Valeria Maltoni shares insights from a Creative Mornings talk by Johnathan Harris.
  3. When we think strategy, we often think about what we have to work with. We analyse our tools and the spaces that we operate in – like a game of chess. Ben Kunz explains that Strategy Requires that You Make a Choice – but what if there was no chess board?
  4. Why do brands advertise, what’s the role of creativity and what’s the difference between a great idea and everything else that should be left on the whiteboard? Edward Boches’ lecture on the Fundamentals of Creative Development is a great introduction.
  5. I saved the brain explosion for last – Danah Boyd has collected a series of articles on the topic of Social Mediated Publicness. Read them and exercise your sexiest organ.
Read previous post:
Invisible Digital is the Force for Next Generation Branding

Next Generation Branding Happens from the Outside In Apple does it. Amazon does it. Nike does it. Google does it...

Close