5MustReads The last week has been a bit of a blur – and I was just not able to finish off the five must-read posts last week … so I’m jamming two weeks together now. Slightly early … and maybe you’ll find this an antidote for insomnia on Sunday evening – or an inspiring way to start your Monday. Either way – I trust you will enjoy these five great reads.

  1. Trevor Young hits it out of the ballpark with his great post I’ve Seen Marketing’s Future and its Name is Amanda Palmer. Superb thinking and connecting of the dots
  2. Kate Carruthers looks at the big shifts between the 19th, 20th and 21st centuries – focusing on the digital economy and the digital revolution
  3. Any marketing practitioner will know – often through bitter experience – that our jobs are infinitely harder than they used to be. But Bill Lee says the evidence is clear – Marketing is Dead
  4. The climate change deniers can deny all they like. But Bill McKibben says you just need to follow the figures to realise just who the real enemy is – Global Warming’s Terrifying New Math
  5. I’ve been saying it for years – share the message but OWN the destination. But Ray Wang pulls no punches –> Brands are dumb if they drive traffic to Facebook. Read it and weep suckers!