Remember when we used to think about how many “messages” people were exposed to during the day? Some would say hundreds, some thousands. Some of these messages would be subliminal – some would be “in your face”. Many of these would be difficult to recall – others would stand out, be unforgettable. Fewer still were remarkable.
But then along came the web with its banners, text ads, affiliate links, sponsored tweets, branded content, apps and dedicated websites.
The big difference between the pre-web and post-web world is not just measurement. Sure we can capture the number of actual impressions and clicks from online advertising – but we can capture so much more. We don’t just know how many, we often know who. We know when. We know what happened before you clicked and where you went afterwards. We know who you know and what you like.
It’s called “big data” and there’s a whole lot of behavioural information trapped in the clicks and links that we all make each day on the web. The challenge we face as marketers is to sort this data in ways that are meaningful for our businesses.
But what can all this data tell us? This infographic from business intelligence platform Domo explains what’s happening with each and every minute.