The Business of Being Social

This presentation was part of the City of Sydney library workshop program at the Customs House Library. I spoke on the topic of Social Media for Enterprise 2.0 to a packed room of people hungry for knowledge (or maybe it was just lunchtime hunger I was sensing).

I shared some of the results of my recent Outlook for Australian Social Business 2012 report, explained some of the frameworks that I have created (like this one on social business maturity and how to build trust in social networks) and hopefully showed how we can address some of the challenges faced by businesses wanting/needing to engage with customers, partners and other stakeholders via social media.

In response to questions, I was luckily able to point to the Getting Started with Online Marketing infographic. Again, it is a great checklist for new and experienced practitioners alike. Hope you like the presentation!


  1. You left out Social Learning on slide 17 😉 (We are exploring that space with clients at the moment and it is really interesting)

  2. Thanks Dennis – yes should add that in for next time! You might be interested in this on social learning (something I prepared earlier!)

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Getting Started with Online Marketing

Over the last couple of years I have developed checklists galore, but some of the most useful have been the...