Be the CMO of Your Own Team

I’ll get this out of the way up front – I have never been a CMO. But I have always had an interest in making sure that Marketing has a seat at the strategy table – and that really means one of two things – you need to drive revenue or your need to manage costs.

In all my professional roles – certainly covering the last 15-20 years, I have been interested in understanding the business decision making process. I dug through the jargon and pushed to determine the real situation. I even threw out the old metrics by which we measured success – choosing instead the same measurements that applied to those I supported (usually sales). It didn’t matter whether I was working agency or client side – it’s always the same goal. Grow business by delighting customers. Drive innovation and manage costs. Do your best work and encourage the same in your team.

Now, the reason I mention all this, is that it is never too late (or too early) to apply the same principles to your own role. No matter whether you are an intern or early in your career – or whether you do, in fact, hold the role of CMO. Your challenge and opportunity is to step up. Become the CMO of your own team. It might be a team of one, but it will be noticed. Systematise your work and your outputs and allow creativity to flourish where it can. Have an agenda, have a plan and measure your own success. And learn. And ask questions. And talk to your customers.

Comments

  1. Phill Ohren says:

    Nice thoughts Gavin. Thank you for sharing.
    Quick question. youmentioend talking to your customers as part of gathering data, do you have any tips on what you might ask?
    Thanks
    P

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