Digital strategy for the world we live in

Five Must-Read Posts from Last Week

It’s been a busy fortnight (I love using that work even if it’s a little archaic these days).

In fact, the first couple of months of the year have flown by – and to be honest, I am feeling a little nostalgic for the time when January was a “slow month” and we could take some time to think and plan before rushing into project action.

But no matter how busy you are, you’ll want to read these gems from last week. There’s only five. It will be your best investment for the week!

  1. Stowe Boyd shares this conversation between Fast Company writer, Linda Tischler and  Roger Martin, author of The Design of Business. It’s a great read and plays to the type of thinking I love – Why Companies Need Futurists, Not Analysts.
  2. Just because much of social media is free, it doesn’t mean it is cheap. My buddy, Drew McLellan has produced a Social Media Strategy Workbook that you can download for free. But putting your strategy into action will tax your brain.
  3. Do we still believe in civic responsibility? Should we? Danielle Chiaverini asks some challenging questions.
  4. A lot of times – especially in social media – we talk about “just doing it”. This has appeal for those who have a vested interest in “talkability” – after all, you need a reason to share, right? But Valeria Maltoni asks, what’s the value of thinking in a do culture.
  5. The team at Zeus Jones have put together this great presentation that just shares “what’s on our minds at the moment”. I love the simplicity of that concept – and the fact that they are sharing ideas that are bourn out of their work with their clients.