I love this style of illustration – it taps into my nostalgic sense of wonder. But what I like most about this infographic from Tab Juice is that it nicely captures some of the changing behaviours that are impacting the way that consumers approach their purchasing. And the lesson for marketers? Understanding your social customer will change what you do and why you do it.

Will 2012 be the year that you really start to grapple with the challenges of social media within your business landscape?

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