GH-speaking What does it mean to “do” social media in a business context? Is it always and only about marketing or brand? If course not. There’s so much more.

In a couple of weeks I am heading to Philadelphia to speak at SocialMediaPlus – on the topic of “social selling”. I am looking forward to sharing some of the wins and some of the challenges that we’ve faced working with the global sales teams at SAP’s Premier Customer Network.

But more than that, I am looking forward to hearing from some true innovators – folks like Jason Falls, the powerhouse behind SocialMediaExplorer.com and author of No Bulls**t Social Media; and Frank Eliason, SVP of Social Media at Citibank and former customer experience pinup at Comcast. There is also e-newsletter guru and Director of Strategy at WhatCounts, Christopher Penn and Dachis Group’s Gunter Pfau – and many more.

The SocialMediaPlus conference runs November 15 and 16 (with the pre-conference academy on the 15th). Register using GH15 and you’ll even receive a discount. I’m looking forward to seeing you there!