Gruen Planet Gives Gambling a Slap

Each week, the Gruen Planet poses a creative challenge to two advertising agencies. The resulting TV ad is then judged by the panel.

This week, the challenge was to rebrand Australia’s greatest horse race – the Melbourne Cup. Is it possible to turn Australians against the event “that stops a nation”?

The winning clip from Sense was devastating. Take a look. If I was Andrew Wilkie, I’d be talking to Sense and asking to run this ad.


  1. I love Gruen Planet! I saw this episode and thought the winning add really hit the nail on the head.

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