Each week, the Gruen Planet poses a creative challenge to two advertising agencies. The resulting TV ad is then judged by the panel.

This week, the challenge was to rebrand Australia’s greatest horse race – the Melbourne Cup. Is it possible to turn Australians against the event “that stops a nation”?

The winning clip from Sense was devastating. Take a look. If I was Andrew Wilkie, I’d be talking to Sense and asking to run this ad.