If you are like me, you will have done some experimentation with YouTube. Sometimes it works – and sometimes you have to delete your video before the world catches it and you become an unintentional (or unwitting) viral star!

But while there is no doubt that YouTube is an important part of your marketing mix – the question remains – how do you maximise the benefits and value of YouTube within your marketing framework? And how do you do so with limited (or no) experience in the production of video? Finally – what are the best practices that you can follow in order to not present yourself in a way that is a detriment to your brand?

If this sounds like you, then the YouTube Creator Playbook may well become your best friend. Check it out – and then send me a link to your most embarrassing video! (Oh and you may need to click the button to open the playbook in a new window – the resizing is not kind)