When I first worked in publishing, typography fascinated me. I loved the thinking behind the crafting of typefaces. I loved the thought that someone had spent hours and hours agonising over the shape of each letter – crafting the balance between the x-height and the decenders/ascenders.

But more importantly, I realised that every typeface told a story. And that story had a subtle impact on every message, every word – and every mark on the page. It’s why good designers study and understand typography. And why all communicators should have a base level of knowledge. Now thanks to this infographic you can.

infographic-typography