A couple of months ago, the National Australia Bank caused a stir in the financial services industry by encouraging the customers of other banks to “break up” with their bank. This weekend, NAB are taking it to a new level, running a series of social experiments on the subject of honesty – and publicising the results. Here’s a sample.

Apparently, Australians are an honest bunch – and the #honestaus campaign wants to bring that honesty to into the world of credit cards. What do you think? Is it a stunt or is it for real? Is that what we want from banks?

It sure makes a change from the staid, mechanistic communications I normally receive from my banks. And that’s the honest truth.