A couple of weeks ago I wrote a piece for MarketingProfs – Google Gets Emotional When Telling Stories … And So Can You. It showcases a video for Google’s Chrome web browser and talks not about the technology but about the emotional impact of that technology on our lives. It’s a great piece – check it out.
But can you apply the same storytelling approach to other sectors? Of course! Ann Handley shares this great brand story from the non profit sector.