Social Media: How to Listen

Businesses are often advised that the first step in any social media program is to LISTEN. But who do you listen to? What do you listen for? And how do you do it? This infographic steps you through the process I follow. It should get you started. You can download this PDF from Slideshare, or get a copy of the image here.


  1. Well done, Gavin. I get this question a lot, and I will definitely have to refer them here. Your infographic sums up a complex idea in a succinct, actionable manner.

  2. Glad it is useful, Michael! Thanks for the feedback.

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