The other week I chaored the Marcus Evans: Social Media – The Way Forward conference in Sydney. The speakers were great and the audience were clearly focused on the business-end of social media. It made for a very different style of conference.

You can see the tweetstream from the conference at What The Hashtag – just create a transcript for the dates 27/02-01/03.


And while many of the conference presentations focused on Facebook or Twitter, many people asked about other social media platforms – what’s out there and what can they be used for. It’s a constantly shifting field, but I still find the Conversation Prism by Brian Solis and Jess3 to be the most compelling and easy-to-understand explanation. It’s still one of the most comprehensive ways of understanding the vast field of “social” media.