With the US now looking to sue BP (and other firms) over the alleged violation of federal safety regulations in connection with this year’s Gulf of Mexico oil spill, it’s interesting to take a look at what unfolded online.

Angela Natividad has put together this detailed presentation that calls out key moments where BP could have engaged online but failed to do so. It also shows the ramifications of their inaction. It’s a nice way of demonstrating precisely how a perfect storm can take place online – with a brand at the very centre of that storm.

The question you have to ask yourself is – “is our business any better equipped to deal with such a perfect storm?” If not, find someone to help. Just don’t wait until the storm front arrives.