I can’t begin to tell you how much I love this video from Dare Digital in London. I love the way the story is told – the facts, the quirks, the humour. I love the self-deprecating style and the understated narrator. And I love the way that it draws us in and then gives us a call to action – and works across platforms (in this case from YouTube to Facebook).

Perhaps, most importantly, for a business attempting to attract young creatives (but the same applies to anyone), it does so in a way that demonstrates the company’s culture while remaining on message (you see, it can be done).

Would you want to work for a company that sells itself like this? Do you feel you get enough of a sense of the business culture to fit right into the business? Or equally, does it appear that you would not fit (perhaps you don’t own a checkered shirt).