There is do doubt that we are drawn to passionate people. Charismatic, energetic, and purposeful individuals tend to attract us like moths to a flame. Interestingly, it doesn’t really matter what that passion is … the sheer energy of their performance – their life – brings us closer to them. It brings us closer to their passion.

The passionate, are for the most part, master storytellers. But they are also deeply aware of those who are SUSCEPTIBLE to the story – what we would normally call “the audience”. BJ Fogg suggests that there are three important elements that will create influence. The Fogg Behaviour Model identifies three crucial elements that will turn an idea into action:

  • Motivation
  • Ability
  • Trigger

Take a look at Lily Cheng’s video on Why Twitter is Persuasive. A student with Fogg’s Persuasive Technology Lab, she explains the three-way connection that we have with Twitter. However, for my money, we need to dig deeper into the notion of motivation. Sure, we need to have it. But what is it? Where does it come from? And why does it transmute us from something/someone inward-looking into someone/something that transforms those around us? I think Sean Howard’s excellent presentation for Toronto Ignite goes some way to explain.