Like David Gillespie, I am a little behind on this campaign, but I love this case study on the Uniqlo lucky switch. It’s a great strategy of transforming the concept of the banner ad into something more useful, interactive and even delightful.

Imagine, for example, what happens when a widget that you have distributed across the web suddenly transforms itself into an offer? Think about what it means to re-think the banner as interruption – configuring it instead as a kind of tribal driven lucky dip.

I wish I had thought of it myself.

UNIQLO LUCKY SWITCH from HN on Vimeo.