Get out your magnifying glass (the text is small) and take a read of this great presentation by the team at Soap Creative.
Pay particular attention to Myth #6 – Promotions are a Winning Strategy. Changes over the past year to Facebook terms and conditions have dramatically changed the opportunities for promotion and contests on your Facebook fan pages.
So next time someone suggests that you include Facebook as part (or all) of your digital strategy, just send them this link and have them reconsider. It’s not that there’s no value in using Facebook, but just that it’s one element in what should be a continuous digital strategy.