bpcares There is do doubt that the crisis around BP’s oil spill in the Gulf of Mexico is going to take some cleaning up. But I wonder how much longer it will take to deal with the community’s response to the disaster – after all, the very entertaining @BPglobalPR twitter account continues to remind us just what a catastrophe this is.

And now, you can hear the behind-the-scenes story from the person who setup and executed this campaign. He’s called Leroy Stick – and you can read where he got his name and why he is taking on the energy giant – right here.

And while all this CAN be amusing – just take a look in the brand mirror. Are you prepared for a catastrophe? Could you deal with a social media oil spill? How would you weave it into your continuous digital strategy?