If you’re connected, you’ve seen the symptoms. Reputations are being built on the good will, personal standing and generosity exhibited by individuals, not because they want something, but because they have something TO GIVE. To share. And as these people come together – for a cause, for a moment or to make a lasting impact – they are at the same time, transforming the notion of collectivity. Gone are the happy-hippy communities of the 60s. These uber-connected communities are imaginatively grappling with the very notion of economics, of consumption – and innovation.

These communities are forming almost moment-by-moment, sustaining themselves on principles not rules. They say much about where we belong. And who we belong WITH.

In the coming months, you’ll be hearing a whole lot about collaborative consumption – the new book by Rachel Botsman and Roo Rogers. In What's Mine Is Yours: The Rise of Collaborative Consumption, the two authors track the rise of personal reputation and the way that trust between strangers is enabling new forms of commerce, consumption and collaboration.

Check out the video below for a taste of what’s to come. Maybe you’ve seen it already. Maybe you’re part of it. But without a doubt, you’ll want to read it and find out more.

Collaborative Consumption Groundswell Video from rachel botsman on Vimeo.