dmscott-at-smcsyd For those of you lucky enough to have seen David Meerman Scott in action during his recent Australian visit, you will know he is a force to be reckoned with. His sharp thinking and experience comes through in everything he says, his charm disarms the most strident critic and his enthusiasm sweeps you along. It also helps that he is armed with story after story of how marketers big and small have used social media to transform their businesses.

If you are, however, still to be convinced of the opportunities now available through the empowering social media technologies, then look no further than David’s new edition of The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. It builds on the first edition (which has been translated into 24 languages) – with new stories, additional anecdotes and interviews. Personally, I am keen to see whether Jonathan Crossfield’s sharing of the Cotton On story made it into the new edition.

But no matter what level of experience you have with marketing, PR or social media, you will take away plenty of useful information, case studies and approaches from David’s book. It is, dare I say it, required reading.