When I worked in an agency I was always amazed at how much time it would take to put together the year end holiday greeting card. We would have illustrators, designers and programmers poring over the details in the last minute rush before holidays. Hundreds of hours would be racked up. But the end result was, perhaps, the best advertisement for our work – internally and externally. Internally it would remind the Board of what we were capable of and externally it would show what COULD be possible if creativity could be unleashed.

Unfortunately, most corporate holiday cards don’t take this approach. Too many appear like a tick in the box – something to be done and sent. It’s a shame, because they really do provide a great vehicle for your own branded story.

Here’s a nice video showing how the folks from MindCastle Studios turned some sketches into a holiday gift card. It steps you through the various key points of creative production – and shows just how good photography can transform your branding. And the video builds a fantastic story that highlights not just capabilities, but personality and approach. We could all learn a little something on that front!

our creative process/. 01 from Casey Warren | MIND CASTLE on Vimeo.