Take a look around you. Look across the office where you work. Turn to the colleague across the hall. Walk through the corridors to the warehouse, or to the shopfront. Look in at the staff canteen. Open the doors into the cool rooms that house your business’ computer servers.
What’s the most valuable commodity to your business? What does it look like? Can you describe it in 10 words or less?
Now think of your home. Think of the most valuable commodity you have there. Does it have a name? A nickname?
So now, think about the name of your most valuable (business) commodity. Is someone, somewhere thinking about your business commodity as their most valuable (personal) commodity? What would you need to do to change that?
Inspired by Kyle Lacey’s post: The most valuable commodity is information.